As quoted from site: "This all began as a conversation among participants in an organization called Graceroots. Graceroots is a citizen group and 501(c)3 nonprofit devoted to bringing holistic and medically assisted treatment for opiate and heroin addiction to Josephine County, Oregon.

Pure water and healthy food are essential for individuals who are recovering from illness and from substance abuse. The festival is designed to help bring awareness to these issues and to promote a healthy food system and healthy eating habits for all of us."